#keepitreal Campaign
A campaign created to promote awareness of internalized racism by using painted fruits as metaphors.
Campaign In Process
We involved our target audience first hand with our big idea by actually asking them to paint all the fruits.This will give them some understanding that even though changing these fruits’ appearances can easily be done but by doing so, the fruits lose their identity and usefulness.
The End Result
The pictures of the painted fruits were then taken and edited to create awareness posters. We went for a more simplistic approach to make the message more straightforward with the painted fruits as the main focus.
Campaign Strategy
Our strategy was to promote the campaign online as well as offline. We intend to advertise the campaign posters in places frequently occupied by the public such as bus stands, underground subways and etc. We also used social media which is evident with the use of hashtag in our campaign name #keepitreal.